Microsoft aimed to challenge and beat Apple, whose iPod line held an enormous market share. The Zune started and revolved around its line of portable media players (PMP) created in cooperation with Toshiba. Zune consisted of a line of portable media players, a music subscription service known as Zune Music Pass plus Zune Marketplace for music, TV and movies, streaming services for the Xbox 360 game console, and the Zune software media player for Windows PCs which also acted as desktop sync software for Windows Phone. Zune is a discontinued brand of digital media products and services that was marketed by Microsoft from November 2006 until June 2012. ( October 2023) ( Learn how and when to remove this template message) Please help by editing the article to make improvements to the overall structure. This article may be in need of reorganization to comply with Wikipedia's layout guidelines.
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